Attracting Thirty-Somethings to Your Course
SHANE JACOBS
excerpts taken from PMGA Mini-Golfer™ Report, Summer 2003

A study was done in October of 1997 that asked the 20-something population about which elements of their lifestyle were getting "cooler". 32% of those surveyed said that miniature golf is a "cool" thing to do and that it was seeing somewhat of resurgence among this age group. In 2000, around 30.7 million people played miniature golf during the year. Obviously during the summer months, more families come to miniature golf courses and other family entertainment centers as children are out of school and the weather is nice. Teenagers find these venues an ideal hangout and socialize while participating in friendly competition. The question then becomes, how can a miniature golf course facility attract more business during the winter months and attract the 30-something or even 40-something age group when their lives are full of work, family and other activities?

Over the past several years as the economy has become tight and companies are looking for more productivity from their existing workforce, team building and "non-work" related activities have become increasingly more popular.  They build moral and give employees a chance to socialize in a non-threatening atmosphere. Corporate event planners are turning to alternative activities that cost less and require less travel.  Miniature golf is an ideal activity in which the whole office can participate, regardless of skill level.

How can a miniature golf course attract companies to their facilities? Below are some suggestions that can help miniature golf courses attract local companies to use miniature golf as a team building activity.

(continued)

To receive the complete article and summer edition of PMGA Mini-Golfer, a course ownership quarterly report, click here.